PRIVACY
POLICY

This site is operated by Aarush Master, an individual.

Contact: aarush@aarushmaster.me

This site uses analytics services to measure usage patterns and performance. We collect aggregated and pseudonymized analytics data including:

• Page views, session duration, and referrer information

• Device type, browser type, and screen resolution

• Approximate geographic location (country/city level)

• Online identifiers (cookies, device IDs)

We do not collect directly identifying information such as names, email addresses, or payment details through analytics. If you contact us directly via email or social media, we retain only the information you provide.

Analytics cookies: We process this data based on your explicit consent, obtained through our consent banner on your first visit. You can withdraw consent at any time.

Essential cookies (Cloudflare __cf_bm): We process this data based on legitimate interest — specifically, distinguishing human visitors from automated bot traffic to ensure site security and performance.

We use Google Analytics 4 to measure traffic patterns and site performance. Google Analytics runs only after you accept analytics cookies through our consent banner.

Cookies used: _ga (distinguishes users, expires 2 years), _ga_* (maintains session state, expires 2 years), _gid (distinguishes users, expires 24 hours).

Data collected: Pseudonymized usage data including page views, session duration, device/browser metadata, and approximate location. IP anonymization is enabled.

International transfers: Data may be processed by Google LLC in the United States. Google relies on Standard Contractual Clauses (SCCs) approved by the European Commission for GDPR compliance.

Third-party policy: Google processes this data as a processor under their privacy policy. We do not use Google Analytics data for advertising purposes.

Opt-out: You can opt out by declining analytics cookies in our consent banner, using the Google Analytics Opt-out Browser Add-on, or clearing cookies in your browser settings.

We use Vercel Analytics for privacy-friendly, aggregated website analytics. Vercel Analytics does not use cookies.

Data collected: Page view counts, referrer information, browser/device metadata. No personally identifiable information or persistent identifiers are collected.

International transfers: Data may be processed by Vercel Inc. in the United States under their standard data processing terms.

Lawful basis: Legitimate interest in understanding aggregate site usage patterns.

Vercel Speed Insights collects Core Web Vitals and performance metrics to monitor page load times and user experience.

Data collected: Performance metrics including Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), Time to First Byte (TTFB). No cookies. No personally identifiable information.

International transfers: Data may be processed by Vercel Inc. in the United States.

Retention: Performance data is retained only as long as necessary for monitoring and optimization purposes, typically 90 days.

Lawful basis: Legitimate interest in maintaining site performance.

Cloudflare Real User Monitoring (RUM) collects performance data and network latency metrics from actual user sessions.

Data collected: Timing metrics, connection type, browser information. Cloudflare may set a __cf_bm cookie for bot management purposes (expires after 30 minutes).

International transfers: Data is processed by Cloudflare, Inc. in accordance with their data processing terms and SCCs.

Lawful basis: Legitimate interest in security, performance monitoring, and bot mitigation.

Essential cookies:

• __cf_bm (Cloudflare bot management, 30 minutes) — Set automatically for security purposes.

Analytics cookies (only if you consent):

• _ga, _ga_*, _gid (Google Analytics, 24 hours to 2 years) — Set only after you accept analytics cookies through our consent banner.

No advertising, tracking, or third-party marketing cookies are used on this site.

Some data may be transferred to and processed by service providers located outside the European Economic Area (EEA), including:

• Google LLC (United States) — Google Analytics

• Vercel Inc. (United States) — Vercel Analytics and Speed Insights

• Cloudflare, Inc. (United States) — Cloudflare RUM

These providers rely on Standard Contractual Clauses (SCCs) or equivalent safeguards approved by the European Commission for GDPR compliance.

If you are located in the EU/EEA, you have the following rights under GDPR:

• Right of access: Request a copy of the personal data we hold about you.

• Right to rectification: Request correction of inaccurate data.

• Right to erasure: Request deletion of your data.

• Right to restriction of processing: Request that we limit how we use your data.

• Right to data portability: Request your data in a machine-readable format.

• Right to object: Object to processing based on legitimate interest.

• Right to withdraw consent: Withdraw consent at any time (does not affect prior processing).

• Right to lodge a complaint: File a complaint with your local supervisory authority.

If you are a California resident, you have rights under CCPA/CPRA including:

• Right to know what personal information is collected.

• Right to delete personal information.

• Right to opt out of sales or sharing (we do not sell or share personal information).

To exercise any of these rights, contact us at the email address listed above. We will respond within 30 days.

On your first visit, a consent banner allows you to accept or decline analytics cookies. Essential cookies (Cloudflare __cf_bm) do not require consent as they are necessary for site security.

You can withdraw consent at any time by clearing cookies in your browser settings or using our consent banner controls (if available).

Google Analytics: Data is retained for 14 months, after which it is automatically deleted.

Vercel Analytics/Speed Insights: Aggregated data is retained only as long as necessary for performance monitoring and optimization, typically 90 days.

Cloudflare RUM: Data retention follows Cloudflare's standard data processing terms.

This policy may be updated from time to time. Changes take effect immediately upon posting. Material changes will be indicated by updating the "Last updated" date below.

Last updated: February 9, 2026

For privacy inquiries or to exercise your rights: aarush@aarushmaster.me